Program

For a pdf version of the program, please click here.

Click on a program session for further details of that session.

Wednesday, February 22

9:00 am- 5:00 pm
Registration Open - Victoria Conference Centre, Level 1

1:30 pm- 3:00 pm
TIABC Town Hall

3:00 pm- 3:30 pm
Refreshment Break

3:30 pm- 4:30 pm
The Winning Pitch

5:00 pm
Shuttles to Reception - Songhees Wellness Centre

5:30 pm- 7:30 pm
Welcome Reception


Thursday, February 23

7:00 am- 5:00 pm
Registration Open - Victoria Conference Centre, Level 1

7:30 am- 9:30 am
Breakfast & Keynote - You Are Here: Your Digital Road Map to Winning Customers for Life

9:30 am- 11:00 am
Destination BC - Winning Together in Our New World

11:00 am- 11:30 am
Refreshment Break

11:30 am- 12:30 pm
Choice of Sessions

  1. A-1 - Lessons from the Tasting Room
  2. A-2 - How Film Tourism Can Up the Ante for Marketing British Columbia to the World
  3. A-3 - Bullying and Harassment: Tips, Traps & Trends in the Tourism Industry
  4. A-4 - Proving Tourism's Economic Impact with Reports and Dashboards

12:30 pm- 2:00 pm
Presentation by the Honourable Shirley Bond, Minister of Jobs, Tourism & Skills Training

2:00 pm- 2:30 pm
Refreshment Break

2:30 pm- 3:45 pm
Choice of Sessions

  1. B-1 - Cracking the Green Code: How to unlock the secret desires of your guests and grow your tourism business
  2. B-2 - Trip Advisor - What Really Matters, a Look Behind the Curtain
  3. B-3 - Liberate Ideas for Innovation!
  4. B-4 - The BC Ale Trail - Marketing British Columbia's Bounty of Craft Beer, Natural Landscapes & Culture

3:45 pm- 4:15 pm
Refreshment Break

4:15 pm- 5:30 pm
Choice of Sessions

  1. C-1 - Brand and Content at Destination BC
  2. C-2 - Digital Disruption of Tourism and How to Survive it!
  3. C-3 - Emergency Planning for BC’s Tourism Industry
  4. C-4 - How Film Tourism Can Up the Ante for Marketing British Columbia to the World

6:30 pm- 7:30 pm
Gala Reception

7:30 pm- 10:30 pm
Tourism Awards Gala


Friday, February 24

7:00 am- 3:00 pm
Registration Open - Victoria Conference Centre, Level 1

7:30 am- 9:30 am
Breakfast & Keynote - Destination Canada – Is Canada’s Tourism Industry “In The Zone”?

9:30 am- 10:00 am
Refreshment Break

10:00 am- 11:15 am
Choice of Sessions

  1. D-1 - Social Media Success - It's all in the Palm of Your Hand
  2. D-2 - Innovative Recruitment Solutions
  3. D-3 - 2017 Growth Outlook and a Team YVR Approach
  4. D-4 - Events to Drive Visitation

11:15 am- 11:30 am
Break

11:30 am- 12:45 pm
Choice of Sessions

  1. E-1 - Social Media Success - It's all in the Palm of Your Hand
  2. E-2 - Growing Aboriginal Tourism Through Collaboration
  3. E-3 - Adventure Travel - What you need to know to tap into a US $263 billion market

12:45 pm- 2:30 pm
Lunch & Closing Keynote - The Six String Nation Guitar