2024 Conference Program

Shaping Our Future Together

After enjoying a record-setting pace for revenues and visitation prior to the pandemic, recovery of BC's tourism industry remains uneven. While some sub-sectors and regions of the province have performed well, others continue to lag for myriad reasons.  At the same time, the opportunity for BC's visitor economy to grow and prosper is bright thanks to the resilience, determination and expertise of operators, communities, destination management organizations, sector associations and other stakeholders who are willing to work together to shape the future of the industry.

Hence the reason why 'Shaping Our Future Together' is the theme of the BC Tourism Industry Conference in 2024. With both a 'knowledge and skills' track for workshops, delegates will not only be informed but able to apply their learnings within their own professional setting. Our goal is that in partnership, all elements of British Columbia's tourism industry will align to help the sector meet the challenges ahead but also create an environment to build back better than ever.

Conference Program

*Program times are subject to change.

Keynote Highlights

  • Shaun Boothe

    The ‘Unauthorized Biography Series’ is a critically acclaimed musical project that is a unique celebration of some of the world’s most influential cultural icons. Featuring iconic figures such as Bob Marley, Terry Fox, Chris Hadfield, Malala Yousafzai, Serena Williams, Oprah Winfrey, and Dr. Martin Luther King Jr., among others , Shaun Boothe educates and inspires through a series of biographical hip-hop tracks, revitalizing their stories and legacy in a way that is one of a kind.

  • Tuija Seipell

    Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that - with the new technologies, staff shortages, sustainability requirements and other uncertainties – have become more crucial, and more effective, than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies.